Here’s the latest in coffee-related news. I guarantee you’ll learn something new.
Funnily enough, I first thought of 70% Coffee when studying for a human biology exam. I was up late at the library, attempting to memorize seemingly millions of facts and figures, when I realized I was out of coffee. Those who know me well can attest to this — coffee is part of my bloodstream.
As I headed to the closest late-night cafe, still reciting equations to myself in my head, I thought — albeit jokingly — that if human bodies were made up of 70% water, mine must be 70% coffee.
And thus, the idea for this brand was born.
I spent my next few nights not just studying, but also doodling little designs, and came up with the logo you see on the clothing in my store. It’s simple, yes, but it’s quintessentially me — and reflects everything I love about coffee.
Coffee is a uniting force. Sure, that might be a tad dramatic, but I’ve seen it do great things. I’ve seen friends begin to fall in love over coffee dates. I’ve seen people buy coffee for the person in front of them, short on change. And, in my personal experience, I’ve seen it make late nights (so late, they feel like early mornings) a little more tolerable.
So, I invite you to join me in celebrating the beauty of coffee. Show your pride for being a caffeine-addict — I’m sure you’ll find others who feel the same.
70percentcoffee.com 